Today is Friday, February 24, 2017

B&BW gets rebrand to include White Barn Candle Co.

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An exciting rebranding and remodel of the Providence Marketplace Bath & Body Works will begin next month.

And, there's a pending sale of the 103-acre, 99-percent-occupied Providence Marketplace to be announced possibly as soon as today, confirmed Marketplace Property Manager David Heydasch. He said this type of property transaction is not unusual for retail malls. Currently the City and County of San Francisco own the center and he is not able to announce the new owner until it's official.

Heydasch noted Providence Marketplace is doing exceptionally well and that is shown through the excellent per square foot sales and the occupancy rate.

New Bath & Body Works

If you love Bath & Body Works, get ready for it to be amped up a lot more with a combined operation under the same roof to offer not only luscious fragrances and body care, but now an exclusive line of candles. Heydasch said the store will be shared with White Barn Candle Company. Bath & Body Works is owned by L Brands, that also owns White Barn Candle Company and Victoria's Secret. This rebranding has been done in Cool Springs and is one of that area's most popular shopping destinations, Heydasch noted.

"Next month they will move all the inventory of Bath & Body Works to a place near Message Envy," he said.

He wanted to reassure everyone at no time will Bath & Body not be open during the remodel and reconstruction of the original store.

After the move and opening at the temporary site at the Marketplace, they will close the doors at the original site and start a "gut job."

"It is a complete gut job," Heydasch said. "They are going to take it down to the slab, a full remodel to include White Barn Candle Company."

He said White Barn Candle Company is akin to Yankee Candle with high-end candles and accessories and home decor candle-related items in a boutique, lush ambience. Bath & Body will continue to sell their companion fragrance candles, but White Barn will offer a myriad more under their signature brand.

While the outside signage won't include White Barn Candle Company's logo, there is a separate exit for the candle company.

The combined operation, when it opens its doors in May, will have a wide-open format with the White Barn section when you walk in the door. Both entities will have all their new spring offerings for sale.

The entire space is 3,300 square feet and one third of that will be devoted to White Barn, according to Heydasch.

Already, Bath & Body Works is Providence Marketplace's highest per foot sales generator, he said. Chico's is also very popular. Lizard Thicket opened in March and is "doing so well."

It's a women's only apparel boutique popular with Gen X's and Millennials. Heydasch said eventually there most likely will be a Victoria's Secret to cater to a different clientele than the existing Soma Intimates.

Success of Providence Marketplace

There are 65 businesses at Marketplace, including the big boxes. When the marketplace opened, the businesses on board signed a 10-year lease.

"The leases expired in 2016 and we are proud to say all stepped up and renewed," Heydasch said.

The new leases are for 5 years and this will be the case henceforth.

"This is very encouraging, not only for Providence Marketplace, but for Mt. Juliet as a whole."

The most recent new business is Riverfront Tavern. It's got tavern type food, such as burgers and sandwiches, as well as a wide array of beer offerings.

"We are always trying to adjust our offerings and store mix to be reflective of the retail trends nationwide," said Heydasch.

He explained they always go out in search of the newest trends in retail to be reflective of this area's customer base.

"Concepts change and tastes change," he said. "We believe in offering the latest and the greatest."

The matrix that shows success, Heydasch noted, is reinforced with the "stellar square foot occupancy and the 99 percent occupancy rate."

"Many retail centers would kill to have these numbers," he said.

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Bath and Body Works, Business, Mt. Juliet, White Barn
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