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CMA Music Fest impacts Wilson County coffers

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“We do,” he said in answer to whether Wilson gets a financial boost from CMA Music Fest and Bonnaroo. “In the Nashville area, with the CMA and Bonnaroo, we expect 150,000 visitors in the Middle Tennessee market,” estimated to have a $30 million impact economically.   

In the Nashville area, the Nashville Chamber of Commerce reported that some 70,000 fans of country music were expected to attend the CMA Music Fest, and they were expected to spend more than $24 million during their stay.

Local hotel owners and operators like this time of year, too, especially those in Mt. Juliet because it is so close to Nashville. Visitors to the CMA Music Fest who could not find a place to stay in Nashville often opt to come to Mt. Juliet first and then Lebanon for hotel rooms.

“Being so close to Nashville, overflow does occur. Visitors are staying in our hotels, eating at our restaurants, shopping in retail stores,” Rodriguez noted.

Although Rodriguez said he knew local coffers would be affected in a positive way by the music festival, he noted he could not say by how much in terms of dollars until after the event. Even so, he added, “We do anticipate spillover in this market.”

The availability of hotel rooms, restaurants and retail stores in the county, along with two lakes, two state parks and the proximity to two internationally known music festivals are, Rodriguez said, “another reason why ‘Wilson County is the Place to Be.’”

“Wilson County is the Place to Be” is an effort from local tourism, government and civic leaders to get the word out about all that Wilson County has to offer.

Rodriguez said hotel occupancy rates in Wilson County during the CMA Music Fest held June 9-12, 2010 showed “30 percent more on average in occupancy when compared to the same period in ’09.”

Among the country music entertainers who call Wilson County home, Grand Ole Opry member, singer/songwriter Bill Anderson is to perform Friday, June 10, at the Riverfront Stage in Downtown Nashville, and Tracy Lawrence is set to perform Sunday, June 12, at LP Field.

Grand Ole Opry member Charlie Daniels was to hold a party for members of his fan club on Wednesday, June 8, and Gretchen Wilson of “Redneck Woman” fame is to host a party for her fan club on Saturday, June 11, at Fontanel.

Editor Jennifer Horton may be contacted at

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