Main Street Media announces the launch of a joint venture between GoLoco Media Group, under the Coupon Mint brand name, and Main Street Media, LLC.
Main Street Media CEO Sam Hatcher describes the joint venture as follows, Community newspaper readership is up over 17% across the country. Our readers are loyal and seek local community based information. Coupon Mint delivers just that. We see a tremendous opportunity to capitalize on the coupon advertising strategies, relationships, and sales culture of Coupon Mints 20 year history.
In addition GoLoco Medias digital advertising expertise in web strategy, social media, email delivery and list-building provide a large variety of additional solutions to loyal advertisers and those who didnt see local papers as a viable option.
William Keever of GoLoco Media Group, Inc, praised the joint venture, stating, GoLocos digital solutions add value to the Main Street Media newspaper advertiser. We are extremely excited to move forward with the implementation of both print and digital products for Main Street Medias publications and relationships.
The initial launch phase will take place in Wilson, Sumner, and Williamson Counties. The launch of The Wilson Posts branded email coupon program, My Click, Print, and Save, www.myclickprintandsave.com, will take place with the printed Coupon Mint newspaper inserts on September 17th, 2011.