Today is Wednesday, August 16, 2017

Florists thankful for the business

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Watertown Flower Shop owner Becky Dungy
Tracy Underwood, owner of AJ's Flowers & Gifts in Lebanon

Sending a beautiful bouquet remains a popular way to say "I love you" - and what better time to say it than Valentine's Day? Valentine's Day is Sunday, Feb. 14.

Local flower shops are working overtime to prepare for what is arguably their busiest day of the year.

Tracy Underwood, owner of AJ's Flowers & Gifts in Lebanon, told The Wilson Post this week they had already started orders. Many of these early orders are made by boyfriends and spouses an entire country away - currently serving in the military.

"They call in and they don't tell us where they are - most just say, 'We'll I'm in the desert,'" she explained. "And there is a delay in the call - so it beeps, they talk, it beeps again and you talk and you only get one shot to get the order right."

Underwood said one of the most romantic messages was "Even though I'm a million miles away - you are still in my heart."

Watertown Flower Shop owner Becky Dungy said a trend she has seen this year is more ladies sending gifts to the special men in their lives.

"I've notice a lot of people wanting to send gifts to guys... We have Coca-Cola, bears and chocolate bars. A mother called earlier today and placed orders for her son and daughter," she said.

Of course, there are a lot of men who want to send flowers - roses, in particular - to their sweethearts and mixed arrangements for their children. "A lot of times guys will come in and bring a friend with them for support," said Jenni Powell at Watertown Flower Shop. "A guy I know came in with his coworker. He wanted to send his daughter flowers to school. Afterward he was like 'Wow this is easy.'"

Dungy said flowers say "what you maybe can't say."

"A lot of women only receive flowers on Valentine's Day," she added before joking. "You better get your flowers or you are going to be in trouble."

Both shops will be open extended hours and making deliveries on Sunday.

"I think having the holiday fall on Sunday makes it a better holiday," Dungy said. "Some will say you have more or less business - but I think it's better because business is spread out. Flowers will be sent to businesses and schools on Friday and to homes on Sunday. When it all falls on one day it is a killer for florists."

Staff Writer Sabrina Garrett may be contacted at

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