By PATRICK HALL
The Wilson Post
A week from today (Nov. 25) is the largest shopping day of the year, and the Shop Wilson County First committee is kicking off a week-long awareness campaign Nov. 21-28 to encourage people when they go shopping next weekend to keep their dollars in Wilson County.
Committee Chairman and District 19 Wilson County Commissioner William Glover is ordering signs, stickers and business cards all to display the Shop Wilson County First logo and get the word out through local schools and businesses.
Weve got nine signs up at the major interstate exits and were trying to get more signs up and the word out before Black Friday, Glover said.
Hes also ordered 27 new signs and 500 more stickers thanks to donations from local businesses who plan to display the campaigns message in their storefronts. He said its important to spread the word about the campaign to encourage businesses to join and citizens to shop locally first.
Every taxable dollar spent in Wilson County benefits important city- and county-provided services, Glover said. Sales taxes generated from local transactions stay local and contribute to the quality of life everyone enjoys.
Ricky Rodriguez, director of the Wilson County Convention & Visitors Bureau, which is helping promote the campaign in line with its Wilson County is the Place to Be initiative, pointed out in a news release that money spent here recycles back into the local economy and helps to increase revenue for local schools, roads, buildings, police and fire services and more.
Glover also said keeping money local is a cycle that helps businesses increase their ability to hire more employees, thereby decreasing local unemployment, and putting money into the pockets of more local citizens, who can then spend their money in Wilson County.
Its like a snowball effect, the more you shop locally, the more people can have the opportunity to work, he said.
In getting the message out and educating people to shop locally first, Glover said they are looking to local schools to help spread the word by placing signs outside their buildings.
Glover said Servpro in Lebanon donated half the money needed to purchase 32 signs and State Farm Insurance donated the other half so there could be a sign at every city and county school.
Also, he noted they are hoping to inform young people and get them involved in the process by asking for high school students to participate and be part of the committee to share ideas and spread their word during school.
Ive contacted all the public high schools and about to call the private schools to try and get two students, a young man and young lady, to sit on the committee with us, Glover said.
Local businesses can place window decals on their storefronts to help in the campaign and have permission to use the logo in their own advertising. Glover pointed out the owner of Ponderosa Steakhouse, Billy Mullinax, has been adding Shop Wilson County First to his radio advertisements and added the Roxy Theater is planning to use the logo.
Theyre going to put an advertisement before the start of movies to keep the message going, Glover said.
Many local businesses are supporting and taking part in the campaign, and Glover said they are working to set up a Facebook page to take advantage of social media and spread the word online as well.
Any business, church or organization that wishes to get involved in the Shop Wilson County First campaign can contact Glover by phone at 416-3344 or by email at email@example.com for more information.
Staff Writer Patrick Hall may be contacted at firstname.lastname@example.org.