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Sneak peek on progress of Rockie Williams' Dodge, Chrysler, Jeep, Ram dealership in Mt. Juliet

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A dealership unlike any other in Middle Tennessee is set to open the second week of January in Mt. Juliet.

Rockie Williams' Dodge, Chrysler, Jeep, Ram broke ground Jan. 27 and has been going vertical ever since. Paul Hughes gave The Wilson Post a tantalizing first peek into its progress.

"I can honestly say there are aspects of this dealership unlike any other dealership in the nation," said Hughes, who works closely with Williams.

Williams decided to build a new facility to augment his current dealership located at 1700 West Main in Lebanon. Hughes revealed plans are to keep the Lebanon location, and it will now be known as Premier Budget Cars and Trucks.

"It will be fully staffed and offer top-of-the-line, pre-owned cars and trucks of any model," Hughes said. "I'm also pleased to announce a full spectrum brand repair shop will be there as well."

Over in Mt. Juliet at the massive 46,000-plus-square- foot dealership on Pleasant Grove Road (behind Academy Sports) there will be 700 cars to sell (some pre-owned as well, but mostly new) and 100 salespeople to take care of buyers.

Williams and his executives took a tour of the almost completed building Tuesday and were "extremely pleased and excited" about the concept and progress.

Some "sneaks" into the inside reveal a 16-foot-tall, two-sided fireplace in the middle of the dealership. There's also a huge, round 3,000-gallon aquarium.

"It's a thoroughly modern and spacious new campus," Hughes noted. "There's a play area for children and a customer lounge with every creature comfort."

Williams is adamant his dealership is the "Original No Hassle dealership" in Middle Tennessee. The concept has helped them grow by several hundred percent in the last five years.

"And, no salesperson makes a commission," Hughes said. "Rockie says you pay the price on the window sticker. He strives to make that the best lowest price. And, with no commission, there's no negative incentives."

Also, Williams' dealership was just named the No. 1 Ram truck dealer in the entire state of Tennessee.

Initial plans are to also give service customers a shuttle to and from the Providence shopping and recreational areas while their car is serviced.

"We think this dealership will also provide ample jobs to locals," Hughes added.

Plans are to host a ribbon cutting in the spring. Soon Hughes will release this and more information to the public.

Writer laurieeverett can be reached at

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