Today is Saturday, July 29, 2017

What Supp, Doc?

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Are you familiar with the acronym K.I.S.S.? I first heard it from my high school health teacher, who doubled as the tough-as-nails football coach. I forget the context, but he told the wide-eyed class to "Keep It Simple, Stupid."

Granted, there are more PC versions floating around, but the point remains. We human beings are a funny bunch. We tend to over-complicate things when there's really no need. The fitness industry is definitely guilty of this.

I heard the term info-besity the other day, meaning the overwhelming amount of information we consume in our waking hours. TV, radio, YouTube, social media... it never stops. I think I can use my expertise and experience to help you cut through and trim some of the fat.

With this in mind, I'm starting a new series. I'm not sure how long it will run... maybe a few weeks, maybe a couple months. I'll leave it to your feedback and my ability to dig up research, but I want to K.I.S.S. in regards to the supplement industry.

I'm excited to start the series for three reasons:

  1. I'm fascinated with this stuff.

  2. People get overwhelmed with this stuff.

  3. Too many companies selling "Snake Oil 2016."

What gives me the right to do such a series? Well, I've been involved in living a healthier life for more than 20 years. Like many of you, I've wasted money on far too many products simply because the marketing convinced me to do so.

I've learned from my mistakes (but man, do I wish I could've much sooner). I now know to do an almost painful amount of research before laying down my hard-earned dollars.

I've come to trust Google Scholar and PubMed, among others, for my information instead of bodybuilding and bro-science websites. This allows me to find research to prove the efficacy, or lack thereof, for every item. You'd be surprised at how many "super supplements" out there actually have zero proof behind the claims.

In the past year I've also done genetic testing on myself to further tailor my supplement and nutrition. This has led me down several fascinating rabbit holes in regards to the field of nutrigenomics, the study of the interplay between our nutrition and genetics.

Nutrigenomics explains how some supplements work wonders for part of the population but do diddly-squat for others. It also helps us understand what may be optimal and healthy for one person, may actually be detrimental or counterproductive for you.

I'll be beginning with what are considered the basics; those vitamins, minerals and other nutrients that we can't live without. As we progress, I'll also offer up items that will help you live life optimally. I'm prepared to ruffle some feathers, too, as I'll not be pulling punches in regards to any shady practices and products.

Let's wrap this week up with a bit of good news/bad news.

First, the bad news: I won't be sharing any Photoshopped pictures of models toting bottles that promise 20 pounds of muscles AND 20 pounds of fat loss in a week with ZERO exercise.

Finally, the good news: you'll leave each column with the latest knowledge which you can immediately put to use to improve your health, fitness and quality of life. If you choose to adorn a cape and become a superhero afterwards is completely up to you, I can't be held responsible.




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Andy Frisch, column, exercise, fitness, Get Fresh, health, nutrients, nutrition, personal trainer, supplements, vitamins, wellness
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