Today is Sunday, June 25, 2017

Woman of Wilson: Amber Hurdle

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Photo courtesy of Jessica McIntosh Photography

Whoever coined the term #BossBabe likely did so after meeting Amber Hurdle.

Hurdle, founder of Bombshell Business Bootcamp and Bombshell Business Podcast, juggles it all with a "work hard, play hard" mentality. She is a devoted wife, mother, public speaker, life coach - and - general force to be reckoned with.

This week's Woman of Wilson originally hails from Southern California.

Hurdle moved to Wilson County with her family when she was a freshman in high school.

"A large number of friends in my dad's music business network had already moved to the Nashville area before we did. Once my parents decided to make the leap as well, we looked all over Middle Tennessee. When we pulled into Lebanon something just felt right," she said. "I think we all knew it was supposed to be our home, and I'm forever grateful that gut instinct was unanimous."

She did admit to a little culture shock at first; however, her "crazy fashion, Valley Girl accent and surf-life demeanor was well-embraced" by her peers.

Hurdle is a self-proclaimed, born-again Southerner. Although life has pulled her out of Wilson County a few times, she said it is truly the best place to raise a family and enjoy a true sense of community.

"I am thoroughly convinced that the Lebanon Square has some sort of magnet in the center that draws its youth back," she said. "God-willing, I'll never leave again."

At least, not leave permanently.

In her career, Hurdle has coached women all over North and South America, Europe and Australia.

She is a certified life coach through the International Coach Federation and has a rich background in public relations and marketing. She's working with celebrities, Fortune 500 companies and small businesses.

"My company has two divisions," she explained. "On the corporate side, I am a speaker, consultant and trainer for larger companies who need company culture, communication and engagement training to build employee engagement and loyalty."

On the small business side, Hurdle refocuses these topics for female entrepreneurs.

"I enjoy teaching how to build tribes that create a brand experience, not just a transaction or a paycheck, and I am especially excited about now getting to do that through the Bombshell Business Podcast," she said of her internet radio show that launched in August.

She also operates "bootcamps" for ladies in business.

"Women tend to think they are great at their skill or trade, but not at operating a business. From my perspective, they were extraordinary at running their businesses, their families and their many other roles in life all at once - but they just didn't feel like they were winning at anything," Hurdle said. "I realized women who wear many hats need their foundation firmly established for quick decision making on-the-go, and they need business processes from marketing to customer service simplified... It never gets old seeing women realize how uniquely gifted they already are so they can grow in ways they didn't know."

Hurdle also leads a successful personal life.

She has been married to Geoff Hurdle for the past seven years.

The Hurdles met through mutual friends Greg Dugdale and Angela Wilsdorf. Geoff was in town visiting from Atlanta.

"I was invited to go out to dinner with a group of their friends that included him. For fun, Geoff answered their door to try to throw off their guests, and in that moment, he met his match," she remembered. "From there we became strong partners in life, are still madly in love and have always complimented, not complicated each other. I could not ask for a better husband and support for my strengths and weaknesses."

The family includes her children, Brittany, 20, and Derek, 13; and Geoff's daughter, Kristen Fussell, 23, and her husband, Andrew Fussell, 26. The Hurdles have a granddaughter, Ellie Claire, 2, and another on the way.

Hurdle said her other step-daughter, Anna, is in heaven and would be 19 today.

When she isn't working or with her family, Hurdle enjoys hitting the gym.

"I tell people I hit the gym so I don't hit them, and do believe the world is a safer place if I lift weights before I do anything else for the day," she said. "The rest of the time I love hard on my family, find any excuse to extend hospitality through entertaining, and do countless fun things mostly involving food and celebrations with our tribe of close friends. I'm told I dizzy people on Facebook, but that's how the Hurdle Hizzle rolls!"

The woman Hurdle most admires is her daughter, Brittany.

"Despite being born to a teen mom, going through our own struggles, as well as outside experiences that were simply unfair to her, Brittany stuck with me until we found success," she said. "Despite all other obstacles, she has grown into a woman with strong values, an endless work-ethic and a vision for who she wants to become."

Staff Writer Sabrina Garrett may be contacted at

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Amber Hurdle, Sabrina Garrett, Wilson County, woman, Woman Crush Wednesday, Woman of Wilson, Women
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